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Trivia & Brand Love: how to create communities
This Brand Gamification White Paper explores trivia through fostering competition, learning, and community building.
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The power of immediacy: Mini games that connect
Discover eterland, the gamified web app that allows brands to connect with their audiences through entertainment
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Gamified out-of-home: breaking the mold of advertising
OOH is one of the most promising advertising formats. What does the future hold for it? What role does gamification play?
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Soccer and video games II: the gamification of sports
How do video games affect sports? What tools do they offer to make them more attractive to users?
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Soccer and video games: a story of shared passions
We explore the relationship between soccer and Gaming, and how brands benefit from it
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Gamers’ Identities
In the Gamers month, we explore how we present ourselves to others when playing games.