Wrong never felt so good! Trivia Crack’s campaign highlights the unparalleled sensation of learning a bit of everything every day, especially when you don’t get it right.
Trivia Crack®, the globally acclaimed interactive knowledge platform developed by etermax, proudly presents a sneak peek of its new campaign, “You Don’t Lose, You Learn,” created by GUT. In a world where curiosity leads the way, Trivia Crack invites us to embrace the thrill of challenging what we know and learning a little bit of everything while having fun. Its latest campaign, tailored for the USA market, welcomes users into a vibrant community where learning is not just a game, but a rewarding experience.
“You Don’t Lose, You Learn” celebrates the joy of discovery and emphasizes Trivia Crack’s unique brand experience by ensuring players don’t just play, but also leave with valuable knowledge. Whether it’s uncovering hidden facts about famous artists, exploring intriguing historical trivia, or learning about the unexpected origins of everyday items, Trivia Crack transforms every gaming session into an enlightening adventure.
The campaign is a collaborative masterpiece created by the GUT agency, set to continue inspiring trivia fans across digital channels and Trivia Crack’s social platforms managed by The 3Hundred agency during the second half of 2024, with a strong focus on English-speaking countries.
“Unlike the characters in our commercial, we really can’t hide our happiness after this project. The etermax team proved to be brave by supporting a campaign that shows how much users love their product by showing how mad it makes them,” – Marcha Bellusci & Nicolás Feldman, Creative Directors at GUT.
“We are incredibly excited to unveil a campaign that represents not just a celebration of Trivia Crack but also a testament to our users’ insatiable curiosity and love for learning. We are certain it will resonate deeply with our community as it emphasizes that every trivia challenge is an opportunity for discovery and even in moments of defeat, our players gain invaluable knowledge, making every interaction with the game a win,” – María Soledad López, Chief Communications Officer at etermax.
The Concept: the Incomparable Sensation of Learning
“You Don’t Lose, You Learn” embodies the essence of the Trivia Crack experience, transcending mere entertainment to become a dynamic journey of exploration. During gameplay, Trivia Crack has ensured for the last 10 years, players engage deeply and depart with enriching knowledge.
According to its users, Trivia Crack serves as a purposeful pastime and a platform where curiosity meets new information and engaging interactions. It fosters a community where meaningful conversations flourish, providing a platform where knowledge is celebrated and friendships are forged. Every moment spent on Trivia Crack becomes a worthwhile investment in intellectual and social growth. Their shared love for trivia isn’t just about showcasing expertise; it signifies a continuous celebration of learning and friendly competition.
Trivia Crack caters to diverse user aspirations, acting as a vibrant hub where each challenge met, fact discovered and connection made embody users’ boundless curiosity. As part of its global initiative to promote constructive engagement, the digital communications campaign encourages individuals to embrace the unparalleled sensation of learning something new every day. Trivia Crack continues to redefine gaming, nurturing a worldwide community where knowledge and curiosity are not just powerful forces but also shared adventures.
The Creativity: Beyond Defeat, Real Discoveries
The campaign showcases genuine reactions from people experiencing a blend of frustration and delight after losing a trivia match. Meet John, beaming with happiness as he learns that the capital of Canada is Ottawa, not Toronto. Witness Sarah’s infectious excitement after discovering that spaghetti was invented in China, not Italy. Feel Kevin’s amazement upon realizing that Michelangelo and Donatello were both artists and superheroes. Experience Mike’s sheer joy upon learning that mercury is the only metal liquid at room temperature. And then there’s Sophie, radiating happiness after her best friend enlightened her that avocados are fruits. Even in defeat, Trivia Crack aims to boost pure happiness because even when you lose, you learn.
