From stadiums to living rooms, soccer unites us in a shared celebration that transcends borders. It’s something massive: more than 1.5 billion people watched Qatar’s 2022 final between Argentina and France, according to FIFA’s reports. In addition, there were 5 billion interactions across all platforms and devices during the tournament.

Soccer has an unparalleled ability to bring people together, fostering a sense of community that extends far beyond the field. It is a language spoken fluently by fans across the globe, transcending cultural and linguistic boundaries. 

Whether cheering for a local club or supporting a national team, the thrill of the game resonates deeply within us, igniting emotions that bind us together in a collective experience. 

We love soccer so much that millions of minds and hearts around the world store for a lifetime the names of the players from the teams that achieved glory, attributing nicknames to the stars who left a lasting impression on their memories with their attitude on the field.

At etermax, we aim to harness this powerful force, creating spaces that allow enthusiasts to engage, discuss, and share their love for the game, strengthening the bonds that unite us as a global community that learn together about facts, history and trending data of this beautiful sport. 

Trivia Crack brings wisdom to the playing field

In this soccer season, Trivia Crack offers users the chance to unleash their vast knowledge, igniting an unbridled enthusiasm for the game that fuels every move.

Since June 17th, soccer will be breathed in the game, just like in the stands, where knowledge reigns supreme. 

Connections with fellow players will shape the core of this experience, fostering companionship and shared passion for this beautiful sport. 

Users will immerse themselves in a wonderful soccer experience, engaging with a series of themed activations that include:

• Soccer Season: Unlock special missions and surprise prizes using your memory and knowledge.
• Guess and Score: A challenge to test your mind, playing with other fans. 
• Trivia in the stadium: An exclusive Trivia Topic to test memory and wisdom on the field. 

Massive events that create powerful connections

Major sports events showcase the potential for technology to intertwine with traditional experiences, creating new avenues for engagement and interaction.

Over the last 50 years, we have witnessed the evolution of advertising in stadiums. This journey takes us back to the emergence of the first static advertisements on the field, many years ago, up to the incredible transformation that has integrated technological resources onto the playing surface, including electronic screens in the stands and LED panels that can vary according to advertisers’ needs.

Integration through gamification has algo emerged as a powerful resource for fostering authentic connections between brands and their audiences, building positive associations, increasing visibility, and driving purchases.

As the lines between technology and real-world experiences continue to blur, innovative approaches are being explored to leverage the audiences´ engagement on these events. 

Nowadays, events can incorporate gamified elements, such as trivia challenges, augmented reality experiences, or digital screens that allow attendees to participate and connect in novel ways.

This also allows brands to offer users entertaining and challenging proposals, starting from something as basic as a QR code that transports them through an integrated experience where they can find a value proposition related to what they are passionate about.

This approach not only facilitates vibrant online communities but also sparks fresh, interactive experiences that merge the virtual and physical worlds. Companies at the forefront of this convergence are paving the way for seamless, engaging, and playful interactions, demonstrating the vast potential of technology to enhance and redefine traditional experiences. 

In this way, major brands continue to adopt technology and gamification to create memorable experiences at large events and connect with the public in new and deeper ways.

At etermax, we embrace the sport’s importance in people’s lives. In a season marked by major soccer tournaments, we eagerly value the opportunity to connect through passion and knowledge.