Humans are driven by the inspiring force of creativity and innovation. That’s why at etermax, we highlight its transformative power as a driver of change and an impactful factor. From the most captivating works of art to innovative inventions, creativity has proven to be a high-impact ally in addressing the most urgent challenges of our planet.

During April, in conjunction with World Creativity and Innovation Day, we pay tribute to the potential of innovative ideas to drive positive change, especially in the protection of our planet, coinciding with Earth Day to explore environmental conservation and sustainable practices.

Under the premise “With questions, we can make a better world”, we kick off our comprehensive #CreativityForEarth campaign dedicated to celebrating creativity for the care of our planet.

What converts wind into energy? What type of transportation uses rechargeable batteries instead of fossil fuels? What is the largest coral reef in the world? Which bird holds the record for the longest migration? What ecosystem is considered one of the most diverse in the world?

As trivia experts, in Trivia Crack, we invite the community to test their knowledge and enjoy various activations:

• From April 15th until the end of the month, exclusive event “Greener Season” with a challenge of missions to unlock surprises within their gaming experience;
• Themed Triviatopics: during Creativity Week, “Creativity for Earth” with trivia about innovative ideas and inventions that help conserve the Earth, and during Earth Week, “Our Planet” to explore fascinating trivia about its biodiversity and natural wonders.

We aim to drive the celebration of creativity from knowledge, inspiring change and leaving a lasting positive impact on our planet. Together, we can transform questions into solutions and forge a more sustainable world for future generations!