The creation of communities is the key factor for generating content and interaction among users
From AAA games to casual mobile games, the ultimate gaming experience is not complete without the co-creation of content by its fans. Furthermore, games are responding to the users’ need for a fresh, valuable experience by opening the doors to their developments and allowing them to contribute new creations.
Over the past few years, users have gained more tools at their disposal for creating mods (game modifiers) and other types of content, allowing the gamer community to make their personalized contributions within their favorite video game.
Content is king
In the realm of streaming, Stream Charts reveals a surprising fact: both Twitch and its content creators dedicate the majority of their content to video games. In fact, around 80% of the viewing hours on the platform are dedicated to gaming. This has propelled Twitch to become a favorite, boasting a total of 5.273 trillion hours of viewing between October and December.
Content serves as the primary resource for platforms to keep growing, but what drives people? What truly motivates users to create and share content, regardless of the platform, is the desire to build a community. Beyond rewards and recognition, what moves us as platform users is the ability to interact with others. Essentially, the social component is the main reason for participating in platforms.
Revaluing the gaming experience
Video games aren’t excluded from this reality. The communities that form around them are often spaces where gamers can share their passions and build new connections.
These user-generated contents are key to becoming a trend, positioning players in a creative and fundamental role for industry development. Content creators have the power to take the gaming experience to unexplored heights through platform features and the games themselves.
The collaboration between developers, platforms, and players propels video games to create ever stronger and larger communities, evolving into a multi-platform phenomenon allowing a player to stream on Twitch while chatting with teammates or friends on Discord.
In today’s digital era, content creators and platforms play a central role: not only do they foster the creation of both large and small communities, but also generate value and establish emotional connections with their followers.
Learn more about the topic in the new insights developed by etermax in collaboration with the IDB: Gamers and content, why video games are driven by communities.