New gamification suite empowers organizations by leveraging engaging tools rooted in video game design elements to enhance connections with people
etermax, the international tech company renowned for global successes like Trivia Crack and Word Crack, introduces eterfy, a gamification suite from its groundbreaking Brand Gamification division. Merging game design elements with the company’s video game development expertise, this suite addresses organizational needs, elevating processes with playful tools. The inaugural business solution, “Trivia Challenge,” is now accessible worldwide.
For over six decades, video games have demonstrated the ability to engage specific cognitive biases in individuals. Leveraging these findings, game design elements have found applications not only in entertainment but also in non-recreational domains, including psychology, education, loyalty programs, and talent management, among others. As games continue to gain popularity and become more professionalized, an increasing number of sectors acknowledge their potential to accelerate the learning process.
With the firm belief that gamification deepens the bond between organizations and their diverse audiences, eterfy brings gaming attributes to various sectors. These elements, including challenges, rewards, short/long-term goals, and time limits that generate excitement, can be seamlessly integrated into non-recreational settings to enhance engagement. The game is thus positioned as a central tool for achieving objectives, fostering confidence, interest, and entertainment among the audience.
Contrary to common belief, video games serve as a means of connection. Surveys reveal that they are a shared activity among friends, family, and even strangers, fostering communities united by common interests. Surprisingly, 72% of gamers play with friends, 80% engage in game-related conversations with peers, and 61% actively participate in gaming communities. In essence, games not only connect individuals but also contribute to the creation of highly engaged and enthusiastic communities.
“For brands and organizations of all kinds, Gaming offers an invaluable communication platform. This is due to the extended interaction time it provides and the unique state users find themselves in when playing—relaxed, focused, and happy. With eterfy, we aim to fortify this connection, enabling organizations to engage their audiences in a distinct manner and build stronger bridges. Eterfy’s design emphasizes versatility, allowing the suite to serve multiple purposes, including recruitment, onboarding, training, and customer loyalty programs. It can also address B2C objectives, fostering deeper connections with consumers.”
Juan Pablo Veiga, VP of etermax Brand Gamification™
Eterfy‘s inaugural business offering, “Trivia Challenge,” is a tailored question-and-answer competition featuring customized content to meet the specific requirements of each company or brand. It can be personalized or adopt the distinctive aesthetics of Trivia Crack. In its initial launch phase, over 4,000 individuals have already engaged with the platform, demonstrating its efficacy in bridging diverse audiences within organizations.
How does eterfy: Trivia Challenge work?
“Trivia Challenge” is a tournament structured around a question-and-answer format, consisting of multiple rounds. Each round presents participants with questions, either in text or image form, to be answered within a limited timeframe. Participants can choose to play individually or as part of teams. Following each round, a partial score is displayed. At the conclusion of the game, a ranking is established, reflecting the performance of each player or team based on their number of correct answers. The number of rounds and questions can be customized to align with the client’s specifications.
In terms of content, the game’s versatility allows it to adapt to the unique requirements of each campaign. Questions can cover a wide range of subjects, drawing from general knowledge topics found within etermax‘s Question Factory or customized content tailored to the campaign’s objectives.
Leveraging over 12 years of experience in developing engaging video games that entertain, connect, and promote knowledge, etermax remains committed to offering gamification solutions for organizations. By sharing its extensive industry expertise, etermax harnesses the power of gaming elements as a strategic and high-impact tool, enabling organizations to achieve specific objectives while enhancing engagement and fostering loyalty among participants.