The leading toy company and the trivia-expert tech developer team-up to add a twist to trivia nights, fun for everyone, not just the know-it-alls!

Mattel, Inc., a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world, together with etermax, the international tech company creator of global hits like Trivia Crack and Word Crack, announce the launch of Trivia Crack The Board Game, a new and engaging trivia experience. The launch of the new family trivia game comes along with an Instagram filter to challenge friends anywhere in an interactive and fast-paced way for free. 

Following a new licensing agreement of the Trivia Crack brand for the United States and the Preguntados brand for Mexico, Mattel, Inc. developed and adapted the original gameplay of the trivia franchise in a brand-new board game experience to play individually or in teams. But it’s trivia with a clever twist! Players don’t need all the answers to win: not only do they get to move towards the finish line for knowing the answer, but wagering correctly and using Powerup cards wisely can give a boost as well. The first player or team to reach the finish space wins. So how well the player knows their friends can really come handy. With 1840+ questions over 6 categories, the Powerups cards and characters and categories fans know and love, it feels like a different game every time.

Trivia Crack The Board Game is available on Amazon for $19.99 (USD). 

Together with the announcement, Mattel, Inc. launches a new and free-to-use customized Instagram Trivia Crack filter developed for fans, inviting them to enhance all their wit and creativity before facing the trivia night. Instagram users will be able to solve fun trivia about science, history, entertainment, sports, geography, art and an exclusive Mattel category to show off all their knowledge in social media.

Spinning the wheel! 

With over 600M historic downloads worldwide and reaching the #1 place on trivia games charts in 125 countries, Trivia Crack has become one of the top global trivia-based franchises. Currently made up of different mobile active games such as Trivia Crack, Trivia Crack 2 and Trivia Crack Adventure, among others, available on Android and iOS, it has expanded the mobile experience to voice interface devices and special versions for smartwatches and streaming services. Children and families also spark curiosity and adventure with Triviatopia, the animated series based on Trivia Crack characters.

Press Material: find the assets here.