The tech company with 12 years of trajectory welcomes a new Bogotá team to widen even more its knowledge of the world of video games
etermax Brand Gamification™, the marketing and advertising services unit of etermax, is thrilled to announce the opening of its fifth commercial team in Latin America with its expansion into the vibrant city of Bogotá. This marks a strategic move for the company to further enhance its gamification offerings for brands, agencies, and advertisers in the region, fostering robust connections through the realm of Gaming.
With a strong foothold in the video game industry since 2009, boasting global hits like the cross-platform trivia franchise Trivia Crack and the word games brand Word Crack, etermax is taking another significant step in expanding its international presence. They recently introduced the evolution of their business unit, formerly known as “flame by etermax,” which opened up new avenues for brands, agencies, and advertisers to connect, make an impact, and enhance their relationships with valuable audiences within the gaming world, all under the groundbreaking concept of Brand Gamification™, a unique approach in the marketing and advertising industry. In 2020, they successfully linked over 230 brands from 16 Ibero-American countries with diverse audiences through innovative mobile formats.
In a world where more than 2.8 billion people indulge in video games, with approximately 476 million of them in the Americas, Colombia stands out with over 22 million gamers, constituting a remarkable 64% of its online population. The gaming industry raked in a staggering $417 million last year, and it continues to grow steadily, positioning itself as a pivotal player in the gaming arena in the region. Apart from playing video games, there is a burgeoning audience that also enjoys esports and gaming video content (GVC). Esports tournaments attract up to 2 million viewers, and, according to Twitch, approximately 320,000 Colombians visit the streaming platform daily.
At etermax Brand Gamification™, we are excited to be part of this dynamic landscape, connecting brands and advertisers with this thriving gaming community. Our presence in Bogotá is a testament to our commitment to forging meaningful connections and creating immersive brand experiences within the gaming world. We look forward to embarking on this exciting journey as we continue to expand our horizons in Latin America and beyond.
“At etermax Brand Gamification™ we offer brands a brand new bridge into the vast universe of video games with an approach that considers every opportunity Gaming offers, in order to create memorable experiences and communicate with impact. With a trajectory of 12 years in this industry, we have a deep understanding of the role playing has for consumers in Colombia and all over the world. Thanks to that expertise, we possess the strategic perspective our clients need to take confident steps in an industry as dynamic and challenging as Gaming.”
said Paula Fernández, Business Development Latam Director at etermax Brand Gamification™
etermax’s new Brand Gamification™ team in Bogotá is already connecting brands, agencies and advertisers with the wide and heterogeneous gaming audience, with solutions that include:
- Game Consulting, advice on exploring the world of Gaming with a team of experts in planning and executing 360° campaigns in video games;
- In-Game Advertising, audience outreach service through the network of more than 2,200 video game titles from etermax and other world market leaders in a transparent and brand-safe environment;
- Gaming Experiences, custom-developed online and offline ludic solutions for various platforms, events and more;
- Esports, through which advertisers can generate valuable connections in the new frontier of the Gaming industry.
“It’s undeniable that what makes video games special as a marketing platform and advertising medium isn’t only their vast reach and creative possibilities, but also the special mindset of gamers: targeting precise audiences with messages that dazzle them, in a relaxed, entertaining and focused moment, is the ideal combination we want to make the most of with our clients”
adds Fernández
Access the Media Kit for this announcement here.